DESIGN
IN PLAY✳
Hey, I’m Greg. I build game interfaces,
bring them to life, and help teams
make the whole thing feel good.
Still a player at heart.
Squid Game: World Tour
Let’s see the decisions.
Before, after, and the thinking that connects them.
Structure → playable choices
Map, event, and character-selection iterations.
Follow the design evolution ↗02 / NETFLIX STORIESOriginal hub → visual refresh
The starting point and redesign variants.
Compare the work ↗03 / DANCE PARTYBrand direction → new energy
Logo treatments and the thinking behind the changes.
See what changed ↗Pick your next adventure.
Squid Game: World Tour
Menus, characters & transitions
Take a closer look ↗Squid Game: Play Along
Episodes, events & rewards
Take a closer look ↗Netflix Stories
One hub. A whole world of stories.
Take a closer look ↗Emily in Paris
A social life, by design
Take a closer look ↗Dance Party
Rhythm, feedback & personality
Small moments. Big energy.
Brand animation & player feedback
▶ BETA FOOTAGETake a closer look ↗Skate X
A new skateboarding world, built together
Take a closer look ↗Kabam / Selected Work
Strategy-game interfaces, systems & assets
Good UI doesn’t just look right.
It moves right.
See the motion work ↗Artist’s eye.
Designer’s brain.
Team-player energy.
I’m Greg Eichholzer, a UI/UX designer and art director with 15+ years in games and interactive experiences. I like the space where a clear interaction becomes something with character.
I’m hands-on from flows and visual systems to animation and Unity implementation. I’ve also taught game UI/UX at Academy of Art University—so mentoring, sharing the process, and helping a team get there are part of the work.
The full story (my resume) ↗